Picking the right color combinations for marketing materials can be a challenge. Not everyone has an instinct to pick the right colors that complement each other. Other times, marketers may just need inspiration. Knowing how to choose the right color combinations is...
YouTube is often not business owners’ first thought when they think about using social media to promote their business. Most of the time, entrepreneurs think about Facebook, Instagram, Twitter, and other sites. Despite this, YouTube is one of the most popular social...
Brand guides help you and your marketing team create parameters for your brand’s common elements, such as logos, fonts, colors, and images. Brand guides aid in keeping your brand consistent in its appearance and messaging. This prevents inconsistencies in branding,...
Flyers are one of the basic marketing materials every business owner should be familiar with. Flyers are a great option for promoting events, products, sales, and services. Flyers also play an important role in conveying accurate, appealing information about your...
Picking the right fonts can be tricky. By knowing a few font pairs that always go together, you can help keep your marketing materials consistent and appealing. Making sure you use fonts that go well together can be the difference between a marketing mess and success....
We are pleased to work with FCC for many reasons but one of the most important reasons is because they are a company with values that line up with ours. They work very hard at letting their employees know they are cared for and that family (especially each specific...
Instagram takeovers are one of the latest trends in social media marketing. Takeovers have helped numerous companies breathe new life into their brands. Companies like General Electric, Sony, Adidas, Airbnb, and Stella Artois use Instagram takeovers. These campaigns...
Customers crave authenticity from brands like never before. Making a brand personal is the best way to provide an authentic experience for customers. By making your brand personal, you will show the world that you are more than just a business. There are relatable...
Personalization has drastically changed over the years. In the beginning, personalization was merely using a customer’s name in an email. Now, personalization has evolved to provide people with product recommendations based on their preferences. Brands have realized...