How to Use YouTube for Your Business

by | Nov 15, 2019

YouTube is often not business owners’ first thought when they think about using social media to promote their business. Most of the time, entrepreneurs think about Facebook, Instagram, Twitter, and other sites. Despite this, YouTube is one of the most popular social networks on the planet. Many people are surprised to find out that YouTube is the second biggest website worldwide. YouTube makes this available to businesses operating on the platform. This massive audience means that businesses can generate increased traffic. They can further engage potential customers, leading to more conversions and higher profits.

Businesses have a bit more to manage than individuals when it comes to their YouTube accounts. Successfully managing a YouTube business account will drive engagement and generate leads. In this article, you will be introduced to the basics of how to use YouTube for your business.


The Potential Benefits

There are some important potential benefits of YouTube for businesses. Apart from being the second biggest website on earth, YouTube is also the world’s second-largest search engine. YouTube has over one billion registered users. Each day, people watch over a billion hours of video on YouTube alone. YouTube reaches more 18- to 49-year-olds on mobile devices than any cable network. YouTube is also watched by more 18- to 34-year-olds than any single TV channel.

As YouTube continues to grow, it only becomes a better platform for businesses to market their brands to consumers. From an entrepreneur’s point of view, this factor puts YouTube on a special footing. When it comes to advertisements and customer engagement, YouTube has no equal. Creating a solid YouTube strategy can help expand and deepen your audience. This can potentially boost your profits.


An Effective YouTube Strategy

YouTube often requires a bit more time investment compared to other social networks. This Mais because statuses, posts, images, and comments are far easier to produce compared to video content. Consider what you want to achieve with your business’s YouTube account. Creating specific goals helps you use YouTube’s various tools and settings to tailor your audience’s experience. Goals you could set include:

  • Growing brand power/awareness
  • Engaging more potential customers
  • Increasing customer loyalty
  • Boosting traffic to websites
  • Higher conversion rates and growth in sales
  • Finding more leads

Once you know the best objectives for your business, you can start down the road to creating quality video content that is relevant to your goals. Depending on your priorities, there are a number of potential video styles you may choose. For example, generating brand awareness is easiest with videos showing off your business. You can showcase your values and mission statement, or you can produce how-to and instructional videos. You could create animated videos and features of influencers or leaders in your industry. Documentaries are also common YouTube fare. Once you captivate your audience, you can produce videos showcasing products or services. You can highlight customer or client testimonials. Plus, you can create case studies showing how your business improved customers’ lives.

There are a wide variety of options available to you when deciding on YouTube content. Business owners are often unaware of the flexibility YouTube offers them in style and metrics tracking tools. Other business owners are concerned about the costs of creating quality video content. However, the cost of producing solid video content has come down dramatically in recent years. Current technology makes publishing video content easier and cheaper than ever before. Many businesses create high-quality videos for their YouTube subscribers without using a camera. Instead, many businesses use tablets, phones, and other smart devices. With the convenience of modern technology, YouTube can be a powerful part of every business’ toolkit.

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