In our last blog, we discussed what Black Hat meant and why it’s something you want to stay away from. Today, we’ll dive into five tactics considered to be “black hat” that you should avoid doing and avoid marketing companies who use this as part of their strategy. 1. Buying Page Likes and Engagement Some […]
In the previous blog, we looked at what influencer marketing is and how it has evolved with the rise of “Instagram celebrities.” In this blog, we’ll take a deeper look into what went wrong with Frye’s marketing strategy, and see what lessons we can take from the greatest party that never happened. The Fyre Strategy […]
The Fyre Festival controversy has sparked a conversation on influencer marketing: How has it changed and is it a sustainable marketing direction?