Repurposing marketing materials for different social media platforms can help you save time and money without losing the benefits of using multiple platforms. By repurposing your marketing material across major platforms, you can maintain a consistent online presence and use the unique tools of each platform to your advantage. This helps grow your audience more effectively than if you just used one platform. It also means you do not need to create new materials from scratch for each account.
Facebook live videos have led to many new developments in the relationship between customers and their favorite brands. This makes creating a strategy for live broadcasts a smart branding idea for pretty much any business. It can seem intimidating to do live broadcasts, but there are many reasons to take the risk. Brands around the world are engaging their audiences in new ways, even when things go “wrong.” Business owners can sometimes underestimate the generosity of their target audience.
Video-centric marketing has become incredibly popular in the last decade, especially with the advent of social media campaigns. Younger consumers are also more likely to say that video ads are the most notable kind of marketing material. Research indicates that branded content, including promotional videos and product instructionals, often performs better than pre-roll video advertisements.