When you Google something, do you ever venture to the second page? Most users don’t because they find what they need on the first. That’s why brands and businesses should always aim for higher rankings on SERPs. Landing on the first page means you have higher visibility and more chances of getting clicks.
Unfortunately, there’s no guaranteed way to secure a spot in this coveted space. But some best practices can increase your chances, including the following:
Focus on Long-Tail Keywords
It may seem logical to target popular general keywords. But they’re highly competitive, and the conversion probability is low. That’s why it’s a better strategy to dominate long-tail keywords. There are more of them, there’s less competition, and they offer higher conversion. So, instead of trying to rank for “women’s shoes,” it will be more rewarding to target “Nike women’s running shoes.”
Why do long-tail keywords work? It’s because they’re specific. Users are likelier to click and purchase when you give them precisely what they’re searching for. While long-tail keywords may have lower search volume, their conversion rates are much higher. One long-tail keyword might not bring in a ton of traffic. But the numbers will add up if you keep using them.
Write a Lot of High-Quality Content
Google prioritizes high-quality, people-first content. The goal shouldn’t be to crack the algorithm and get ahead of the competition but to create content that’s helpful to readers. It should be original, accurate, comprehensive, and trustworthy.
If you’re doing a listicle of the best headphones for 2023, include prices, product descriptions, reviews, and links. That way, readers have all the information they need to decide which is best for them. It’s also good practice to include relevant subtopics like “best ANC headphones” or “best headphones for Zoom meetings.”
However, it’s not enough to write quality content. You must also write more posts than your competitors. Industry leaders put out at least 16 monthly, so that’s the number to aim for. The more content you have, the higher the chances of Google indexing your pages. That will eventually lead to an increase in site traffic.
Optimize Your Pages for Search Engines
According to Google, SEO is beneficial if applied to people-first content. That’s where on-page SEO comes in. It involves the strategic placement of primary keywords in your content. It should appear in the title tag or the clickable title link displayed on SERPs. You should also include it in the on-page title and wrap it with an H1 tag. It also helps to put them in your URL slugs. After all, Google says to use words relevant to the content.
Aside from using keywords, there are other fast ways to make your content more appealing to search engines. For example, you can break down your posts into subheadings. By using H1 to H6 tags, you help Google and readers understand your content better. It also helps to showcase the author’s expertise in the topic because Google likes expert-written content. That can mean including their credentials or background in the post.
Make Sure You Have Enough Backlinks
Backlinks are links on other sites that lead to your page. To Google, backlinks are like recommendations. You must be a credible source of information if others are linking back to you. When you have high-quality content and hundreds or thousands of backlinks, Google will think you’re worth showing on the first page.
If you think your site could use more backlinks, there are a few techniques that can help. You can share your content with publishers and ask them to include a backlink. You can also hunt for broken backlinks and ask site owners to replace them with a functioning one. In addition, you can use software that can help you monitor brand mentions. You can then ask publishers to link back to your page.
Be at the Forefront
No miracle formula will instantly land you on the first page of Google. But there are tried-and-tested ways that can get you there eventually. Like most marketing efforts, it involves a lot of time and work. It’s essential to view it as a long-term strategy. For more information, contact Transformation Marketing at 402-788-2896.