The Truth Behind Reviews and Ratings

The Truth Behind Reviews and Ratings

With all the marketing efforts that every business puts in, you know that reviews and ratings have a place. In fact, they may even be some of the most important first impressions your business has online. However, reviews can be a tricky subject. You might not know how to even approach them at first, how to ask for them, and inevitably, how to deal with negative reviews.

Search engines and reviews

Search Engines and Reviews

Almost every single person in America has used a search engine at some point in their lives. Whether you use Bing, Yahoo, Ask, or most commonly (used by right around 75% of the population), Google, chances are that if you’re reading this blog, you have almost certainly used a search engine just within the last week. Now that we’ve established the importance of search engine optimization, let’s look at online reviews. While 100% of you probably use a search engine of some sort, there are probably still many of you (or most of you) who also read and/or leave reviews.

How to Repurpose Marketing Materials for Different Social Media Platforms

How to Repurpose Marketing Materials for Different Social Media Platforms

Repurposing marketing materials for different social media platforms can help you save time and money without losing the benefits of using multiple platforms. By repurposing your marketing material across major platforms, you can maintain a consistent online presence and use the unique tools of each platform to your advantage. This helps grow your audience more effectively than if you just used one platform. It also means you do not need to create new materials from scratch for each account.