Rising digital ad spend

Digital Ad Spend to Surpass Traditional in 2019

The marketing industry will reach a new milestone in 2019, as digital ad spend is expected to surpass traditional forms of media. According to figures published by eMarketer, U.S. ad spend will hit $238.82 billion, with digital spend accounting for 54.2 percent of the market. (1) The researchers expect digital spend will hit $129.34 billion […]