How Often Should You Post on Social Media?

by | Sep 15, 2023

Social media has come a long way and is no longer just for personal use. It’s now a powerful marketing tool that can help businesses engage with their audience and drive sales. However, there’s a careful science behind it.

If you want to build your brand on various social media platforms, you’ll find it essential to have a strategy. That includes knowing how often to post. Here’s a quick guide to help you schedule your posts and optimize their performance.


The convenient thing about Twitter is that you don’t have to stress out about time. It generally doesn’t matter when you post. Focus on creating quality content rather than timing your tweets. You can post whenever it’s convenient for you.

There’s also no best day to post for most tweets. But if your goal is to go viral, there could be some merit to posting on Monday, Tuesday, or Sunday. But don’t expect a significant difference in performance.

As for how often to post on Twitter, publish as much as possible. It’s still a chronological platform, so consistently posting will help boost your visibility and engagement.


Most Facebook posts struggle to gain visibility and engagement. But if you want the best chances of going viral, post either at the start or end of the day. But more importantly, ensure you’re putting out high-quality content because Facebook is more likely to feed those to users.

As for the best day to post on Facebook, there’s actually no such thing. Data suggests you might have more luck on Sundays, but it will make just a small difference. Additionally, there’s a slight dip in engagement on Fridays and Saturdays, so you can try avoiding those days.

When it comes to frequency, more doesn’t mean better. Facebook prioritizes fresh content and doesn’t like bombarding users with posts from the same company. There’s no point in posting more than once daily because the algorithm will ignore most of them. The ideal frequency is two to five times a week.


Most people reach for their phones and scroll through their Instagram feeds during break times. That means the best time to post on the platform is at 9 a.m., lunchtime, and at the end of the workday at around 7 p.m. Avoid posting between 1 and 4 p.m. because users are generally inactive during those times.

The best time to post on Instagram is Tuesday, Wednesday, and Friday. Posts on those days tend to do better than Saturday to Monday. But if your business booms on the weekends, post on Saturday and Sunday, too. Restaurants and retail shops fall under this category.

Similar to Facebook, it’s better to post less on Instagram. When you publish several posts per day, they’ll compete with each other and won’t be able to reach their peak performance. According to Adam Mosseri, the head of Instagram, stick to a few in-feed posts weekly but post Stories daily.


Brands should learn to maximize Pinterest because there are 400 million users on the platform daily. Most companies don’t have to worry about what time to post as long as they avoid the wee hours of the morning.

However, certain businesses will have to be more mindful. If you’re a beauty or health brand, your posts will likely perform better in the morning and evening. But if you’re in the food and beverage industry, time your posts at around 5 p.m. because that’s when people are looking for recipes to try.

Like Instagram, posts published on Tuesday, Thursday, and Friday do better than those posted on Saturday through Monday. As for publishing frequency, the more pins, the better. Aim to pin as many as 15 posts daily. However, don’t go over 25 pins because then you’d be overwhelming your audience with too much information.

Timing Should Be Part of Your Social Media Strategy

Timing plays a significant role in your brand’s social media success. While each platform has its ideal posting times, feel free to experiment and discover the best schedule for your brand. Getting the timing and frequency right will help you earn more likes, comments, and re shares. But remember that quality will always be more important than quantity. That applies to all social media platforms. For more information, you can contact Transformation Marketing at 402-788-2896.

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