The Fyre Festival controversy has sparked a conversation on influencer marketing: How has it changed and is it a sustainable marketing direction?

The prospect of reaching out to customers on Pinterest is still new to many business owners. Pinterest can be an excellent marketing tool for your company.

When you are developing your marketing strategy, it is important not to dismiss paid advertising simply because it costs money. Doing so can have negative consequences on your business. On the other hand, investing in paid ads can mean earning back your investment and more.