The Fyre Festival controversy has sparked a conversation on influencer marketing: How has it changed and is it a sustainable marketing direction?
In the wake of the Facebook data scandal and the GDPR, one of the areas this blog has attempted to cover and update readers on is the butterfly effect that will follow. One of these outcomes has already surfaced as Instagram ad spend is on the rise. The increase in ad spend on Instagram, a […]
So…what is a Bounce, anyway? In a nutshell, a Bounce is when a user goes to your website, briefly looks at 1 page then leaves (single page views). A lot of people look at their Google Analytics and see “Bounce Rate 63%” they then gasp and hit the panic button and assume “This is terrible! […]