Image promoting Transformation Marketing's Holiday Blood Drive

TM: Holiday Blood Drive

Did you know that less than half of blood drives that take place in December meet their donation goal? Unfortunately, it’s true. Despite this fact, however, and the fact that we hosted ours the day after Christmas, Transformation Marketing still met our Holiday Blood Drive goal of 18 units! We also had 5 first-time donors step up […]

Merry Grinchmas!

Illumination’s Marketing Strategy for “The Grinch”. Weird? Clever? Both.

Illumination Entertainment’s marketing strategy for The Grinch was sort of weird. But it was so good. The advertising team created a Twitter account where they trash talked NBA players and heckled NFL teams, the Grammy-nominated rapper (Tyler, the Creator) who created the movie’s theme song is banned from the UK, and multiple advertisements showed real-life […]