Managing and organizing online collaborations has become an essential part of practically every industry. It was not long ago that most work projects were managed in person or over the phone. Before the internet, business usually had to be conducted in the same place — or, at least, the same time.
Whichever way you look at it, traditional media is losing ground to new digital forms. As younger generations age, they continue to consume more digital media than ever before. New modes of media consumption have led to serious shifts in consumer behavior.
Digital video has been gaining tremendous ground in recent years. While young people use the internet more than older demographics, every generation has increased its internet engagement. For millennials, especially, traditional TV seems to be losing its historical influence. Millennials have already been spending more time on their smartphones than watching TVs for a few years. Nevertheless, traditional TV marketing has continued to hold massive influence over millennial purchasing decisions.