Flyers are one of the basic marketing materials every business owner should be familiar with. Flyers are a great option for promoting events, products, sales, and services. Flyers also play an important role in conveying accurate, appealing information about your business in a quick, digestible format. When making business flyers, there are some basic principles to keep in mind to ensure you are effectively using your advertising space to draw in your audience. Here are the first steps to making a flyer that will help you capture your audience and improve your conversion rate.
Picking a Flyer Template
The first step is creating or choosing a template for your business flyers. There are an infinite number of possibilities, but many of them work based on similar themes and styles while incorporating their own unique features. One of the most important things to keep in mind is that your template should be easily recognizable and understandable. Starting from a blank canvas is fine, but it can be far more difficult from a creative standpoint. When in doubt, stick with what is simple and build from there. You can always add features and design characteristics as you go.
Using Images and Text
You want your company flyers to convey information without seeming cluttered, overwhelming, or text heavy. Keep in mind that you only have a small window of time to catch the customers’ attention. Try to focus on images and text that can be digested very quickly, in as little as a minute or less. The images and fonts you select need to be appealing, without effecting the clarity. Make sure your images, fonts, colors, text, and themes work well together. Clashing images or obnoxious fonts can be distracting, causing your message to get lost in the confusion. If you need images, you can check on search engines for free stock photos and other images in the public domain. Many paid services exist that give access to even more and better stock images.
Formulating the Pitch
Like with any marketing material, your flyer needs a well-crafted pitch to draw in customers. Keep your flyer short and on-point to keep your readers’ attention. Also try to avoid adding too many images or being too wordy with explanations. Focus especially on who you are, what you do, where you are located, and how to get a hold of your company. Feel free to customize your company flyers with a professional background, your brand’s color schemes, and any other design options. You can also match the theme of your flyers to the event, products, or services you promote.
Another factor to consider is how you will print your flyers. You can print them at the office, at home, or have a professional printing service create copies for you. Because most home printers do not print all the way to a sheet of paper’s edge, you can be left with an unsightly white border on your flyer. You can utilize a printing technique known as full-bleed to prevent this, trimming the flyer to remove white space. Of course, a professional print shop can take care of this without a problem.
Finally, you need to consider the proper size for your flyers. Most often, businesses use flyers sized 8.5 inches by 11 inches. This is the right place to start for newcomers to flyer designs. However, some businesses use the larger or smaller size as part of their presentation, taking advantage of more or less space to catch people’s attention. Your flyer’s size will depend on what you need to communicate and how you decide to express it.