Picking the right fonts can be tricky. By knowing a few font pairs that always go together, you can help keep your marketing materials consistent and appealing. Making sure you use fonts that go well together can be the difference between a marketing mess and success. Not everyone is naturally skilled at graphic design or has experience creating ads. Other times, business owners need the inspiration to start creating. In this article, we will give you some tips for matching fonts. We will also show you some font pairs that always go together. With this intro, you will be ready to start designing your own marketing materials right away.
Picking Matching Fonts
When selecting fonts for marketing materials, you should pick fonts that:
- Complement or contrast with one another
- Create some visual diversity without causing confusion
- Are within the same typeface family
- Err on the side of simplicity rather than complexity
Fonts from the same typeface family are designed to work together. They are based on the same general design with variations such as italics, bold, and specific lettering. These fonts are always a reliable choice when you are unsure of what to pick.
Font Pairs to Fall Back On
There are a number of popular font pairs that remain relevant and stylish. You can pick from these or make your own pair. However, there is usually no need to reinvent the wheel. Often, font pairs already exist for the exact purposes you need them. Keep some of these classic font pairs in mind for your next marketing project.
Souvenir and Futura Bold
Usually, putting two strong typefaces together creates a cluttered or overwhelming look. Two loud fonts can end up fighting for space. But Souvenir and Futura Bold are an example of a powerful pair that always goes together. Souvenir was created in 1914 as homage to earlier Art Nouveau typefaces. It is similar to Times New Roman, but less serious. Futura is bold and professional, with a modern appearance. It was created using the Bauhaus principles of futurism. Each letter contains nearly perfect circles, squares, and triangles. These fonts are extremely different, but they complement each other well.
Minion Pro and Super Grotesk
Minion Pro is an increasingly popular headline font. It was designed in the 1990s for the Adobe suite. Minion Pro is inspired by late Renaissance typefaces. It combines well with Super Grotesk, to give a classical look with little stylistic effort.
Bembo and Rockwell Bold
Bembo is a serif font with a sleek appearance. The typeface is very thin and delicate. Combined with another classic serif, Rockwell, it makes a great supplementary text. Use Rockwell to catch your audience’s attention. Then use Bembo to elegantly add an explanatory subtitle or a little bit of detail. The two together give a balance of reserve and energy that people find appealing.
Courier New and Montserrat
Courier New is the classic typewriter font. It evokes a 20th-century style with a heavy inkiness. Surprisingly, this makes it fit well with Montserrat. Montserrat was created in recent years by Google. It is popular across the Internet on blogs, websites, and Instagram. Montserrat is sleek and flexible, making it a good fit across the board. Combining Montserrat with Courier New gives a beautiful balance of classic style with modern sensibilities.
Garamond and Helvetica Neue
Garamond and Helvetica Neue make up a really classic font pair. Helvetica Neue is a great pick for headlines. Garamond works extremely well for body and filler text. The combination gives readers an impression of class and elegance. You can pick a different size and weight for each font to give even more complementarity.