A Marketer’s Guide to Coupons

If you’ve bought something online, you’ve likely seen that blank box at the end of a checkout process asking for a promotion code. It’s always a triumphant feeling to enter those magic numbers and watch your order total become a fraction of what it was before. To put it frankly, consumers want to feel special. […]

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Building an Online Presence

In this day and age, online marketing is a crucial part of any business strategy. Everywhere you turn, people are constantly on their phones, tablets or laptops. Some are holding conversations with friends or family, some are rushing to finish that report for work over their lunch break, and others are looking up the website or […]

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Pros and Cons of Advertising Aganist Competitors

Google Adwords offers advertisers the opportunity to place ads directly against their competitor’s business name or even their specific products, but is the value of a sale worth the cost? Let’s explore the pros and cons of advertising directly against a competitor on Google Adwords. Pros of Advertising Against Competitor – Mistaken click could lead […]