Three Ways We Use Animation

by | Jul 13, 2021


Enough with the ordinary online ads. People are expecting their favorite brands to post fresh and innovative content. Animation is the perfect solution! Animation draws in and captures the attention of your audience. At Transformation Marketing, we use animation in three ways — logo animation, 2D video animation, and whiteboard video animation. In this blog, we’ll explain the benefits of utilizing each and share some examples of what your business can do with it. Let’s get started!


Logo Animation

Do you want your logo to leave a lasting impression? If so, get an animated logo. Animated logos can be used for videos, websites, online ads, and TV commercials. The greatest benefit of animated logos is that it amplifies your brand awareness. You know that people will be watching, which creates a powerful and memorable connection with each member of your audience. Additionally, it brings a fresh, modern, and professional look to your business and online presence. Replacing static logos with moving logos is sure to elevate your brand. 


Here’s an example of an animated logo that we made:


2D Animation Videos

2D animation videos are widely used for social media, advertising, presentations along with other marketing efforts. According to RenderForest, animated videos increase conversion rates by 20%. With that in mind, it’s a great resource to take advantage of. We have the creative space to make characters and scenes in a two-dimensional environment — much of which can be customized to match your brand. Once again, this type of animation can capture and hold your audiences’ attention, but it also allows you to communicate more effectively. Producing a visual for viewers can help them understand topics like product demos, training instructions, and infographics more easily. 


Here’s an example of a 2D animated video that we made:


Whiteboard Animation Videos

Want to dive deeper into a product or service you offer? A whiteboard animation video is a fantastic way to get your message across. This style of video shows static images being drawn on a whiteboard, and it’s typically paired with a narration that walks the viewer through the illustrations. There are a number of reasons to use whiteboard videos, but we think they are that interesting to watch, they can turn complex processes into simple explanations, and they are a highly engaging and trending tool. Whether you want to revamp your social media, website, or email campaign, whiteboard animation is the perfect option to do so. 


Here’s an example of a whiteboard animated video that we made:


Closing Thoughts

If you’re ready to step up your marketing with animation, turn to Transformation Marketing in Lincoln, NE! Implementing animation and video into your online strategy will help you drive audience engagement, build trust with customers, and convert more sales. 


For the 2D and whiteboard videos, you tell us the topic, and we’ll create the script, design the illustrations, and record the voiceover — it’s as simple as that. 


Transformation Marketing is an online marketing agency that is committed to delivering results. We specialize in video as well as graphic design, web development, and social media marketing. We’re ready to take the lead for your next project, just give us a call at 402-788-2896 to get started.




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