A study conducted by Statista found that nearly half of U.S. mobile phone users spend 5-6 hours on their phones every day (and that even excludes work-related usage). While a lot of mobile use is spent on social media, videos, games, or texting, some of it is used for browsing the web and potentially finding your business. With that in mind, it’s imperative to have a mobile-friendly website.
What is a Mobile-Friendly Website
There are a number of concepts that go into making a mobile-friendly website, but the most important one is having a “responsive design.” A responsive design means that the content will modify itself to meet the ideal size and orientation for the screen it’s being viewed on. Until a few years ago, most websites were only designed with the desktop view in mind, but with the rise of smartphones, that is not the case anymore. Having a mobile-friendly, responsive site means that your website will look good and work well across all devices.
Why a Mobile-Friendly Website is Important
That’s Where Your Customers Are
- As we said, people spend a lot of time on their mobile devices. Why not create the best experience for your customers by giving them a fully functional and visually appealing website for their mobile? This will make the best first impression for people who come across your website while on their phones.
Reaches a Wider Audience
- A mobile-friendly website gets you results… want to know why? Google ranks based on mobile-friendliness, which means the “friendlier,” the higher the website appears on Google search results. These websites are also easier to navigate, which means people will be able to find exactly what they are looking for and be able to share them with their friends either on social media, email, or text.
- If your website doesn’t load properly or takes too long to load, users are not going to trust it one bit. Not having a trustworthy site will lose you potential customers and referrals… and no one wants that!
Keeps Your Customers Attention
- It’s no surprise that attention spans are dwindling, which also means that people are becoming less patient. Users are not willing to wait a long time for a website to load. In fact, most users will leave after three seconds, so site speed is a very important aspect to consider.
Allows You to Compete
- Take a look around… are your competitors using mobile-friendly websites? The answer is probably yes. Just know that if it’s a toss-up between their mobile-friendly site and your not-so mobile-friendly site, they’re going to win 9 times out of 10. You don’t want to be losing to a competitor based on something as simple as a website.
Easier to Contact You
- You always want to direct people back to you and your contact information. The more convenient your information, the more likely someone will be to contact you. Clear information and clickable call-to-action buttons are the way to go.
Better Customer Experience
- The main difference between mobile-friendly sites and those that are not is the overall customer experience. No matter your interaction with a business, you expect it to be pleasant and easy. If it’s not, you get frustrated and probably don’t go back. The same goes for websites as people expect them to be easy to navigate, visually appealing, and interactive for the customer.
If you’re ready to spruce up your website and optimize it for mobile, give us a shout at Transformation Marketing in Lincoln, NE. As a marketing agency, we understand the importance of attracting and retaining online users and that the development and design of the website play a major role in that. To learn about how we can help you, call us at 402-788-2896.