5 Ways to Get to Know Your Audience

by | Jul 20, 2021

target audienceWhat do you do when it’s time to design a new piece of content, launch a campaign, or develop a product or service for your business? While there are a lot of aspects to consider, thinking about your audience is probably one of the first things you do — and maybe even the most important. When thinking of your audience, you need to know who they are, what problems they need fixed, and how your business can provide them with a solution. By evaluating those questions, you can better position yourself to create content and a message that your audience cares about — which, in return, will likely lead to more sales and customer loyalty.

 

So, how can you get to know your audience? Here are 5 surefire ways to make a connection and foster a relationship with your audience…

 

  • Do your homework

      1. Doing your homework may seem like an obvious step because it’s crucial that you have research to work off of. The time that you spend researching now will benefit nearly every aspect of your marketing in the future. Find out about audience segmentation through demographics (age, race, gender, family size, income, education, etc.), psychographics (personality, attitudes, interests, values, lifestyle, etc.), and behaviors (search history, web analytics, cookies, etc.). Once you know these things, you can determine who your ideal customer is and try to target your marketing to resonate with that kind of customer. 
  • Analyze data

      1. Take a look at the audience you’ve been interacting with and see what is working and what is not by analyzing current/past data. By pinpointing this group of people, you can start learning about your audience on a deeper level — like what they like, what their challenges are, or what their experience with your business has been so far. Once you have a solid foundation of data, you can expand your research by finding areas that you are missing and need to acquire. 
  • Conduct surveys

      1. Conducting audience surveys is a great way to “fill in the blanks” for missing information. It’s up to you how generalized or specific you want your surveys to be, but it can be beneficial to get down to the nitty-gritty. If you ask straightforward questions, you’ll likely get specific answers about products, services, or any other particular area of business you’d like to focus on. Whether you want to know what your customers have enjoyed or what they think can be improved, surveys are a perfect opportunity to open the door for those conversations — and if they’re anonymous, your customers will likely share honest feedback with you.
  • Monitor online feedback

      1. You can learn a lot about your audience by monitoring their online feedback — like what they like and dislike, what platforms they are using, or what their social habits are. Whether you’re scanning comments on your blog, reading tweets on Twitter, or browsing reviews on Google, there are endless ways to monitor feedback. By observing your audience online, you can see what positive and negative experiences they have had. With that information, you know what efforts to continue and what efforts to tweak.
  • Watch competitors

    1. Lastly, keep an eye out for those competitors of yours. Watching what your competitors are doing can help you stay relevant and on track. Take notes on what your competitors are and aren’t doing well and how they are targeting their audience. You can use this information to effectively position your business in the marketplace, all while saving time and money in the long run.

 

Closing Thoughts

Getting to know your audience isn’t an easy task, but putting in the time and effort to do so can pay off for your business. All of these strategies can better help you understand and resonate with your customers. If you need helping finding, researching, or marketing to your audience, reach out to Transformation Marketing. We are an online marketing agency in Lincoln, NE who specializes in web development, graphic design, social media, blog writing, programmatic advertising, and much more! To learn how we can reach the right people who matter the most to you, give us a call at 402-788-2896!

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