Whichever way you look at it, traditional media is losing ground to new digital forms. As younger generations age, they continue to consume more digital media than ever before. New modes of media consumption have led to serious shifts in consumer behavior. Until...
As you know, we love a challenge at Transformation Marketing, so this campaign was a very fun and exciting one for us. First off, Urology PC had never spent money on advertising prior, so it took a little while for them to warm up to the idea of jumping right into the...
If you were a kid in 1981, you probably remember MTV’s infamous network launch. MTV held nothing back. On August 1st, MTV opened with the now-famous music video appropriately titled, “Video Killed the Radio Star.” It was a deliberate testimony to how much times have...
If you have your own business, you already know how tough it is to organize your marketing efforts. The difficulty of running your own marketing campaigns is what leads so many business owners to hire their own marketing directors. Marketing directors play an...
We had the exciting opportunity to work on a state-wide campaign for the Nebraska Department of Transportation that reminded drivers to stay safe and get a sober ride over the holidays. However, we all know that the typical "don't drink and drive" ad often gets...
Social media marketing plays an instrumental part in modern brand-building. This is one industry standard that can’t be emphasized enough: if you run a business in the modern market, you need a social media presence. It doesn’t have to be big and flashy, but it needs...
Prairie Orthopaedic & Plastic Surgery P.C. has an excellent new facility and a growing medical team and practice. We have been thrilled to put 5 videos together for them in the last few years to showcase all that they offer their patients as well as some of their...
A key to advertising successfully on social media is figuring out which platform generates the most return visitors for media sites. This can be a surprisingly complex question. In certain cases, it may not even have one answer. Certain social media platforms may be...
Technology is continually evolving, and website optimization is no exception. Here are a few of the top 2021 strategies for website optimization you cannot afford to ignore. Businesses everywhere are implementing these new strategies and practices to boost their SEO,...