As you know, we love a challenge at Transformation Marketing, so this campaign was a very fun and exciting one for us.
First off, Urology PC had never spent money on advertising prior, so it took a little while for them to warm up to the idea of jumping right into the online world. However, when they needed to announce their two new doctors they knew marketing was going to be necessary in order to spread the word. So, the first challenge of ensuring their first paid campaign went well was quickly accepted by the Bean Team.
Once we began the campaign, we realized that because of the nature of some of their services (and some of the content that already existed on their website when we began working with them), we were going to run into a few compliance issues with Google’s ad rules. We had to get a little creative with how we promoted their practice, but of course, we hit these challenges head-on, making some needed tweaks to the campaign as we went.
This garnered great success:
Google Search Campaign: in the first month saw 6.78k impressions and 100 website click-throughsFacebook Video Campaign: in the first month saw 8.7k impressions, with 25 clicks to the websiteYouTube Video Campaign: in the first month was viewed 24.3k times, with a total of 69.5k impressions and 128 clicks through to the website
While the campaign was driven to get the word out about the new doctors, the actual rate at which we received new traffic to the site was a great added bonus. In fact, the campaign went so well that they are no longer hesitant, but actually excited about marketing and are continuing to work with us on their online marketing for a great March Madness campaign! (Stay tuned!)