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How to Build Successful Email Campaigns
Email marketing is an old strategy, but marketers shouldn't put it on the back burner. When you send emails to your target audience, you're accessing their inbox, which is a personal and private space. That's why it's still an effective way to build relationships,...
Are Print Materials Good For Branding?
While more businesses are choosing to focus on social media promotions, you shouldn't underestimate the power of print materials. They're still effective in getting people's attention, delivering messages, raising brand recognition, and boosting sales. When businesses...
The Top 5 Christmas and Holiday Ads From 2021
The holidays are about family, friends, and sharing. It's also the time for advertising creatives to shine, outdoing each other every year with holiday ads that tug at our heartstrings. In 2021, many Christmas campaigns focused on the various challenges we faced and...
What Were the Most Followed Instagram Accounts in 2022?
Instagram has come a long way. Back in 2010, it was nothing more than a simple photo-sharing app. Fast forward 12 years later, it's an entirely different world ruled by an algorithm and Instagram influencers. Many have found fame and fortune on the platform, boasting...
What Are Video Filming and Editing Tips for Beginners?
If you want to edge out the competition on social media, you have to master video content. It's the most effective format today, explaining why most marketers include it as a vital part of their strategy. When you create video content, you're giving your followers a...
What’s New on Pinterest?
Millions of businesses thrive using Facebook and Instagram tools, but can Pinterest offer the same opportunities for success? The platform is primarily a source of visual inspiration, but recently, it announced new features that can change the game for merchants. It...
How to Update Existing Pages on Your Website for SEO
Many website owners think they should keep churning out fresh content to boost their ranking on Google and other search engines. While that is important, it should not be your only SEO strategy. It might be beneficial to focus on updating your existing content to...
How To Use Google’s Search Engine Efficiently and Effectively
Our dependence on Google is at a point where we need it for almost everything. Not a day goes by that we don't use it to define a word, get relationship advice, or seek medical insights. It's a powerful tool that provides answers to life's burning questions. However,...
What Are The Benefits of Working With a Marketing Agency With a La Carte Services?
Business owners hesitate to get help from marketing agencies because they think they're only for flashy, multimillion-dollar companies. But that's not true. While some marketing agencies do cater to more powerful players, many are eager to help smaller businesses...