While more businesses are choosing to focus on social media promotions, you shouldn’t underestimate the power of print materials. They’re still effective in getting people’s attention, delivering messages, raising brand recognition, and boosting sales. When businesses do them right, print materials can provide high returns.
If you want to include print materials in your marketing strategy, here are the top choices you can use and how you can benefit from them.
Before the internet came along, brochures were the most common way of advertising. But they’re slowly coming back because they still work. Brochures usually have two or three sections that fold over each other to create a booklet. You can fill them with information about your company or specific products and services. Be sure to include your contact information so that potential customers can get in touch with you. You can distribute them to passers-by or leave them on a brochure stand.
Posters and Banners
Posters and banners are creative and eye-catching visuals that usually contain short and memorable messaging. You can use them to promote a special event, store discounts, or new products. Some businesses include tearable pieces on their posters and banners so that potential customers can save pertinent information in their wallets. You can display these printed materials in-store or in strategic locations where people pass by often and take notice.
Business cards are a great way to give others a good first impression of your brand. These cards contain your name, position in the company, and contact details and are small enough to fit inside wallets and pockets. Because they’re easy to carry, you can bring them wherever you go and hand them out whenever there’s an opportunity. But typically, people distribute them during conferences, trade shows, and networking events. Brands have been getting very creative with their business cards, some doubling up as gift cards or loyalty cards.
Direct mailers can be just as effective as email marketing, if not more. There’s something about receiving mailers in your mailbox that feels more personal and intentional than passing by a billboard. Direct mailers can contain valuable information about your company or specific products, or you can use them to share special promotions or seasonal sales with customers. It’s best to be clear-cut with your target audience if you want your direct mailers to be effective.
Catalogs are visually pleasing booklets containing product images and detailed descriptions. Flipping through one can give someone the same feeling as window shopping and can entice them to make a purchase. While they contain the same information as your website, the tactile feel is more satisfying, and you can browse without having to be glued to your phone or computer. Back in the day, catalogs were clunky and made with cheap materials, but you can now make them as sleek and high-end as you want.
The Bottom Line
We may live in a digital world, but print materials are still important as ever in marketing. The fact that they’re tangible gives them a quality you can’t get with digital promotions. Also, not everyone is scrolling through their social media feeds, so you might miss out on tapping a larger audience without paper and ink. The key elements to effective print materials are high-quality graphics and memorable copies, so spend time thinking about all the little details.
For your product marketing and branding needs, look no further than Transformation Marketing. Contact the team at 402-788-2896.