Business owners hesitate to get help from marketing agencies because they think they’re only for flashy, multimillion-dollar companies. But that’s not true. While some marketing agencies do cater to more powerful players, many are eager to help smaller businesses thrive.
Usually, those that offer a la carte services and hourly rate projects are more suitable for new or small companies. If you’re a business owner looking for a marketing agency, here are some ways you can benefit from this arrangement versus package deals.
It’s a More Cost-Effective Approach
Marketing agencies charge their clients differently, but the most common method is through a retainer fee. Mid-size agencies charge around $2,500 monthly for 17 to 20 hours of work, while larger firms have monthly retainers that begin at $5,000 and can go as high as $150,000. The retainer fee excludes larger projects, so expect additional charges if they’re creating a website or putting up a billboard for you.
Fortunately, you can lower costs significantly by working with a marketing agency with a la carte services or hourly rates. Instead of an expensive monthly retainer, you only pay for the services you need or the number of hours worked by the agency.
It’s Easier to Compare Marketing Agencies With Hourly Rates
Business owners shouldn’t settle for the first marketing agency they find. Instead, it’s best to take your time and shop around for the best deals. Marketing agencies with hourly rates are the easiest to compare because you know exactly how much you need to pay for their time and what you’ll get in return. Choose the one with an hourly rate that matches your budget and can deliver your needs promptly.
Your Projects Will Have Faster Turnaround Times
Large marketing agencies with retainer fees get many people on board for a single task. That way, their combined expertise can see the project the whole way through. While this enhances the quality of the output, it’s not the most time-efficient strategy to have so many people involved. If you want to make changes to the project, every person will have to approve the revisions. It’s a lengthy process that can set your deadlines back and cost you a fortune.
Smaller marketing agencies with a la carte services have faster turnaround times. If you need to stick to a strict timeline, it’s better to go this route.
You Get a More Tailored Experience
Package deals can work for larger companies with various products and plenty of resources. But small businesses have different needs and shouldn’t necessarily be spending on print ads and billboards. Fortunately, marketing agencies with a la carte services allow clients to select what marketing assistance their business requires. They can also choose how often they want to avail of these services and when.
Marketing isn’t a one-size-fits-all approach. Small businesses, in particular, have specific needs that package deals may not be able to meet. Through a la carte marketing services and hourly rate arrangements, business owners can get the help they need and stick to their budget. For more information, you can contact Transformation Marketing at 402-788-2896.