What Were the Most Followed Instagram Accounts in 2022?

Instagram has come a long way. Back in 2010, it was nothing more than a simple photo-sharing app. Fast forward 12 years later, it’s an entirely different world ruled by an algorithm and Instagram influencers. Many have found fame and fortune on the platform, boasting millions of followers and securing brand deals left and right. 

If you’re curious, here are the top 10 most followed Instagram users in 2022. There are a couple of football players on the list, some Kardashians, and a few artists whose songs we’ve played repeatedly over the years. But as expected, Instagram itself bags the top spot, with over half a billion followers. 


Cristiano Ronaldo

Cristiano Ronaldo is the most followed celebrity on Instagram. He was the first person to gain 400 million followers on the app, and he’s now on the verge of hitting the 500 million mark. But that’s not the only record under his belt. He has plenty more achievements on the football field, having scored over 800 senior career goals for his clubs and country. 


Kylie Jenner

Kylie Jenner comes from a high-profile family, but she’s the most Instagram famous among her sisters. She has 372 million followers, making her the first woman to reach the 300 million mark. However, that doesn’t compare to her achievements as a self-made billionaire. She runs her own multi-million-dollar cosmetics company, making her an inspiration to young girls.


Lionel Messi

Lionel Messi is Cristiano Ronaldo’s arch-rival both on and off the field. He’s the second most famous footballer on Instagram, with 368 million followers. However, the Argentinian star has more to be proud of, considered one of the greatest players of all time. He holds the record for the most goals scored in La Liga and the highest number of assists in all of football history. 


Selena Gomez

Selena Gomez took a break from social media for four years to work on her mental health. But that didn’t stop her Instagram following from growing over the years. She now has 352 million followers on the platform who support her for her acts of kindness, passion for mental health, and line of vegan and cruelty-free makeup. 


Dwayne “The Rock” Johnson

Dwayne “The Rock” Johnson first got his shot at fame as a professional wrestler. But he continued to be a powerful force outside the ring, now a top-earning Hollywood actor and celebrity influencer with 343 million followers on Instagram. His followers love him for his motivating posts about life, fitness, and work.


Ariana Grande 

Ariana Grande’s catchy songs have catapulted her to fame, landing her the sixth spot on this list. While having 336 million Instagram followers is impressive, the singer-songwriter has more achievements outside social media. She’s the most listened-to female artist on Apple Music and Spotify, the first female artist to secure three spots on the Billboard 100 chart, and can effortlessly whistle the impossibly high E7 note. 


Kim Kardashian

People can’t seem to get enough of Kim Kardashian’s glamorous lifestyle. There are now 332 million people who like to keep up with her on Instagram.



Beyonce is the standard for talent and stage presence. Her 280 million followers on Instagram also love her for her work ethic, perfectionism, and glamorous taste in fashion. 


Khloe Kardashian

Khloe Kardashian is the last in her family to make it on the list, with 249 million followers. She likes to post mostly about her sisters, nieces, and fitness. 


Justin Bieber

Justin Bieber, also known as the “Prince of Pop,” keeps breaking records in the music industry and on social media. He currently has 262 million followers on Instagram.


The Bottom Line

Instagram isn’t just a space for casual photos anymore. The platform has become a way for everyday people to become privy to the lives of the rich and famous. Or at least a part of it. For information about online marketing campaigns, contact Transformation Marketing at 402-788-2896.

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