Email marketing is an old strategy, but marketers shouldn’t put it on the back burner. When you send emails to your target audience, you’re accessing their inbox, which is a personal and private space. That’s why it’s still an effective way to build relationships, nurture leads, and increase conversion.
As with any marketing strategy, email marketing is a science. Here are some tried and tested tips to help you plan and create a successful email campaign that will deliver significant returns on investment.
Identify Your Goal for Your Email Marketing Campaign
Before you create your email marketing campaign, you must first think about why you’re making it in the first place. That way, your planning will be intentional. Ask yourself what you want your audience to feel and do after reading your email.
Some examples of goals you can attach to your email marketing campaigns are lead nurturing, brand awareness, driving website traffic, feedback collection, and revenue generation. Whatever it is, make sure your initiatives align with your company’s overall strategy.
Build Your Email List
To create a successful email marketing campaign, you must build an email list that aligns with your goals. For example, if you’re promoting a regional event or promo, your campaign should target people from that area. If you’re promoting a product specifically for women within an age range, focus your email list on that demographic.
There are various ways to build your email list. If you have a physical store, you can ask your customers to leave their email addresses on a sign-up sheet. You can also go the digital route and post sign-up forms on your website or social media accounts.
Identify the Type of Email Marketing Campaign You Want to Execute
There are several types of email marketing campaigns, all of which allow for many creative possibilities. Your chosen campaign format must match your goals and target audience. Here are some popular campaign types you can explore:
You can send weekly or monthly newsletters if you want to build a relationship with your target audience and earn their trust. Brands don’t usually use newsletters to promote products and services but to share tips, insights, roundups, and industry news.
Reengagement campaigns encourage those who have stopped interacting with your brand to be active again. You can entice them with special offers or ask what they’d like to see in the future.
Abandoned Cart Recovery Campaign
Many shoppers place items in their carts but forget to checkout. You can reignite their interest through abandoned cart recovery campaigns. You can send them gentle reminders or create a sense of urgency by offering limited-time deals.
Send Your Email Marketing Campaigns at Strategic Times
The last thing you want is for your hard work to go to waste because of bad timing. Avoid sending emails in the middle of the night while your audience is asleep. They might not be able to see it in the morning because it will be under tons of other emails by then.
The best time to send emails depends on your target audience. It’s best to consult data or observe their habits. But in general, 10 a.m., 2 p.m., and 8 p.m. are ideal times for email marketing campaigns.
The Bottom Line
Email marketing is far from obsolete. With the right strategy, you can achieve just as much success as with newer marketing campaigns. For more information, you can contact Transformation Marketing at 402-788-2896.