Facebook launched the Facebook Live feature in 2016, and it has soared to new heights of social media popularity. One out of every five videos on Facebook was a live broadcast only two years later. Innumerable brands have joined this movement by discussing products,...
Focus groups are planned discussions designed to help businesses and organizations gather opinions on specific topics, products, services, marketing strategies, and more. Focus groups are led by a moderator who helps keep the group on-task and get a deeper...
Using video in marketing can be one of the most effective tools at your business’ disposal. Video-centric marketing has become incredibly popular in the last decade, especially with the advent of social media campaigns. A full three-quarters of surveyed adults report...
There are plenty of benefits to creating and advertising business events on Facebook. Facebook has X users, and the average user spends Y hours on the platform every Z. Facebook has become one of the most important marketing tools in the modern economy. With all these...
In a world full of fast-paced consumers, perpetually improving electronics, and added distractions, some business owners wonder whether billboard advertising is worth the money. Does billboard advertising still work? Or has it been replaced by new forms of marketing...
The Internet age is a time of constant evolution. This is great for businesses because it gives them new and innovative ways to interact with customers, improve their bottom line, and gain a wider customer base. However, the Internet age also brings with it a constant...
IGTV is still an incredibly new phenomenon, leading many to wonder whether their business should be using it. This is a complex question for which there is no one answer. Depending on your business, your marketing campaigns, and your company’s presence on Instagram,...
Since the start of advertising, businesses have learned that design choices matter. The way you present your ad, even down to the font you use, makes an initial impression on your customers. That means that you need to pay careful attention to every detail of your ad....
LinkedIn has become a social network used for far more than finding and recruiting talent. It has also become a powerful search tool and social platform with strong content, influence, and reach. Stay ahead of the curve by learning how to optimize the use of LinkedIn...