Since the start of advertising, businesses have learned that design choices matter. The way you present your ad, even down to the font you use, makes an initial impression on your customers. That means that you need to pay careful attention to every detail of your ad.
The type of font you use not only serves to catch your potential customers’ attention, but also to send a message of what your business is all about. This includes your mission statement and the overall “feeling” that you convey.
In general, typography is seen as more professional than handwriting fonts. However, there are times when handwriting can be an appropriate choice. Handwriting fonts are unique and stand out from the crowd, which means they can be a good choice for getting your marketing materials noticed.
Studies on the psychology of fonts in advertising show that customers find script more personal and intimate. They also come across as creative and artistic, which can be a great choice for many businesses.
But that being said, some handwriting fonts are not a good choice for business materials. They might be difficult to read, send the wrong message, or be unprofessional. The good news is that script fonts can vary in style, from elegant and high-brow to casual and laid-back.
So what are some of the best handwriting fonts that you can use in advertising or elsewhere?
Madina Script is a whimsical, flowery, and eye-catching handwriting font. It might not be appropriate for every business, but one thing is for certain: It stands out. It has become a favorite of designers everywhere, especially those in the home décor business. With its over-the-top flourishes, Madina Script is a welcome departure from the constrained fonts of the business world.
You have probably seen examples of Authenia all over, from advertising to book jackets. The font provides a great middle-ground between casual and engaging. It is easily legible, but also stands out from the regular typeface. If you are looking for a classic handwriting font that is tried and true, Authenia is a great choice.
Turbinado is another font that you will see in every kind of advertising material. There is a simple reason for that: It is engaging, eye-catching, and easy to read. It provides a little more of an artistic vibe than most regular typefaces. Turbinado is a font that is full of movement. This attribute lets it be creative without going overboard with flourishes.
Silver South offers an elegant look that isn’t overly polished. It looks effortlessly sophisticated and unique – even in the category of handwriting fonts. Silver South is perfect for pairing with typeface fonts to elevate your brand or make it come across more casually.
If you want to communicate a fun, whimsical, and creative brand, look no further than Limon. It’s a great font to pair with a regular typeface or to use throughout and offset with different colors and designs. A font like this can add a completely new element to an ad. Like many other handwriting fonts, Limon offers options for making the design more formal or casual. This all depends on color, sizing, and pairing with other fonts.
Why Are Handwriting Fonts Important?
Ultimately, choosing whether to use a handwriting font is just another design decision. Font choices may not seem important, but they are a vital part of branding. Handwriting fonts can be a great way to communicate and shape your business’s brand. For that, you need only the best.