Google Ads can be intimidating, but they can also be an incredibly useful tool if done correctly. When it’s time to set up your first Google Ads campaign, read through this guide to learn how to get started and what’s needed to run a successful ad. Keywords...
Everyone wants the top spot on search engine results page. While it is difficult to achieve, putting time and effort into ranking higher isn’t a lost cause. Google is a global search engine with nearly 3.5 billion searches per day. With all that considered, Google can...
The New Year is quickly approaching, which means it’s time for marketers to think about a new set of goals for 2021. As you reflect back on this year, think about areas in your life that you’d like to progress. Maybe there are some projects that can be improved,...
We hand-picked these 12 commercials because they made us laugh, smile, and maybe even shed a tear or two. But, most of all, they reminded us of the real meaning of Christmas. When selecting our favorite ads, we looked for commercials that evoked emotion, reflected...
Before working with Transformation Marketing in 2018, Lincoln Youth Football’s registration numbers were declining alongside the rest of the country. Their participation continued to drop until we stepped in and increased their marketing efforts. We began by...
We’ve seen holiday campaign after holiday campaign. While we’ve seen A LOT in our day, there are a few concepts that stick out to us. If you want to stand out this season, we recommend incorporating these elements into your next holiday campaign... ...
We’ve all heard the saying “content is king.” But what does that really mean, and where did that saying come from? This phrase stemmed from Bill Gates’ essay titled “Content is King.” The essay was published on Microsoft’s website in 1996, and it explained Gates’...
Even with all the chaos of 2020, there is so much to be thankful for this Thanksgiving. For all of us at Transformation Marketing, we’re not only thankful for things in our personal lives but for the work that we do and for the relationships we build with our...
There’s a lot of competition during the holidays. It’s not just who can decorate the prettiest cookie or build the best snowman - but it’s also who can create the perfect holiday marketing campaign. However, a successful holiday campaign will get you more than just a...