Everyone wants the top spot on search engine results page. While it is difficult to achieve, putting time and effort into ranking higher isn’t a lost cause. Google is a global search engine with nearly 3.5 billion searches per day. With all that considered, Google can be used as a great tool to promote your business. Three great starting points for your business are setting up Google My Business, Google Ads, and Search Engine Optimization. Let’s break down each of these…
Google My Business is a free tool that can be used to create your Google listing. In this listing, you can manage information about your business like location, hours of operation, photos, and even customer reviews. As a local business, you definitely want to set up your profile so that people can find you when they do a Google search. In most cases, the first few businesses served up are enough information for people to decide on whether or not to visit that business. According to Hubspot, 72% of consumers that did a local search visited a store within five miles, which proves how beneficial it can be to have a profile.
Please Note: Google My Business is not a one-and-done deal. For the best results, you have to consistently update your profile and ask for customer reviews.
When you do an online search, Google Ads are most likely the first results to show up on the page. If you want a guaranteed result on the first page, Google Ads are the way to go. However, it does come at a more expensive price. Fortunately, this means you’ll get better quality leads in a shorter amount of time compared to Facebook or other social media sites. Google Ads are more effective because people are actively searching for products and services like yours. They’re looking to purchase.
As you set up your ads, you’ll first want to target the proper keywords. Do some research on what words or phrases are relevant to your products or services. This will allow your ads to be shown to consumers who search for those terms and visit similar websites. Secondly, set a budget so you can control your costs. You can manage how much money you spend per month, day, or ad. Also, it’s important to note that these ads are cost-per-click, which means you only pay when a user clicks on your ad and visits your website.
And lastly, search engine optimization is a great way to organically improve your ranking on Google. This may take some extra time, energy, and effort on your part, but it will be worth it in the long run. On the backend of your website, you’ll want to add relevant keywords, titles, and meta descriptions for every page on your site. In the picture shown, the title is the large blue text, which includes the keyword phrase, Transformation Marketing. Under the title is the meta description, which shares a little bit about what the business is and where it is located as well as the keyword phrase. By optimizing your website and posting new content regularly, you’ll rank higher in the search results and get more traffic.
As you can see, Google can be an incredibly useful tool, but it can get overwhelming too if you don’t have experience. Luckily, Transformation Marketing can help you with that. We’ve helped tons of local businesses tackle their own Google My Business, Google Ads, and SEO. Reach out to us by calling 402-788-2896 or visiting Transformation Marketing’s website.