Resolutions for Marketers

by | Dec 29, 2020

Phones with new year resolutions for marketers

The New Year is quickly approaching, which means it’s time for marketers to think about a new set of goals for 2021.  As you reflect back on this year, think about areas in your life that you’d like to progress. Maybe there are some projects that can be improved, tasks that can be simplified, and new strategies or technology that you’d like to try out. Need some ideas? Here are Transformation Marketing’s top New Year’s Resolutions for Marketers in 2021. 

 

  • Develop a Content Calendar

      1. The time you spend planning ahead now will save you later on. Start by writing down dates that are important to your business – like sales, events, conferences, holidays, and so on. Once you have your dates written down, think about topics that you’d like to hone in on this year. Start with the big picture and then work your way down to more specific topics. Not only will thinking ahead allow your content to be placed more intentionally, but it will keep you organized and on-track for the weeks and months to come.
  • Revisit Your Target Audiences

      1.  As we’ve seen in 2020, a lot can change in a year. With that in mind, take time to re-evaluate your target audience and industry trends. Check out how customer preferences or purchasing behaviors have changed. Changes like these can affect how your audience interacts with your business, so you may have to adjust and think of new ways to attract and retain customers. 
  • Stick to Blogging

      1. Blogging takes some extra time and effort on your part, but it will be extremely beneficial to your web optimization in the long run. Blogging adds new and relevant content to your site, which is great for attracting new visitors and improving your SEO. As you create new content, make sure that it answers customers’ questions, reports company news, and shares information on the industry. 
  • Try New Things

      1. Make an effort to try new things in 2021 – especially emerging technology. Whether you’re thinking about joining another social media platform or embracing programmatic ads, choose a strategy that will attract your audience and keep them engaged for the long haul. You’ll business will never grow if you don’t take a risk every now and then!
  • Measure Your Results

      1. You can’t improve what you don’t measure. As a marketer, you should know how important it is to set SMART goals (specific, measurable, actionable, realistic, and time-sensitive). By setting SMART goals and measuring your success, you will better be able to analyze what tactics are working and what isn’t. After re-visiting your goals, you may have to make some changes and implement new strategies going forward. 
  • Invest in Yourself

      1. Take time to learn something new and enhance your skills. It’s important to continue your education so that you can improve professionally and personally. It doesn’t have to be just textbook reading, check out educational podcasts or webinars that interest you. Investing in resources, like these, will develop your skills and build your confidence. 
  • Build Stronger Relationships With Clients

    1. You’ve heard it before, but we’ll say it again. Put in the work for your client! Do all that you can to make your client happy – respond in a timely manner, be clear and transparent, and follow through on their requests. In addition to completing ‘work’ tasks for clients, let your know clients know that you’re thinking of them and that you’re always there for them. Sending ‘thank you’ notes or holiday gift bags will show that you’re willing to go above and beyond for them.

 

Closing Thoughts on Resolutions for Marketers

Go into 2021 with a plan! Setting New Year’s resolutions can help you become a better employee and improve your career. However, if you fall short of meeting your goals, don’t worry. Transformation Marketing in Lincoln, NE is here for you and all your marketing needs. We specialize in social media, blogging, graphic design, search engine optimization, web development, advertising, and so much more. Contact us at 402-788-2896 or visit our website.

 

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