programmatic buying: outsmart don’t outspend
WHAT IS PROGRAMMATIC BUYING?
Transformation Marketing is proud to introduce its newest online marketing service, programmatic buying! Using verified 3rd party data, we are able to hyper-target ads to the exact audience you want to reach.
Programmatic cuts through the ad clutter, limits the waste, and delivers your marketing to the right audience.
Transformation makes it possible for our clients to easily and affordably engage hyper-targeted audiences on primetime TV, streaming media, and the best digital properties on the web.
How Targeted Can Campaigns Be?
Campaigns can be very targeted if they need to be. They can be filtered down to specific buying intents, habits, voting records, weather events, or hundreds of other factors. Most campaigns aren’t that specific but building the right audience profile is key to increasing efficiency ad eliminating waste. And we are experts at that.
Premium Audience Targeting Made Easy
Finding your ideal consumer on the platforms they use has never been easier.
- 1st Party Data
- Lookalike Audiences
DEVICE TYPE TARGETING
- Programmatic Web
- Connected TV
- Connected Audio
- Mobile Devices & Apps
- 200+ Countries
- Regional Targeting
- City-Level Targeting
- DMA Targeting
- Postal & ZIP
- Campaign Duration Control
- Hourly/Flight Times
- Frequency Of Activation
- Weather Event Targeting
- Auto Recurrency Enabled
WHAT’S THE COST OF PROGRAMMATIC BUYING?
When we are able to focus in with such detail, less marketing budget is wasted and your marketing dollar goes a lot further! Our programmatic plans are reaching targeted audiences for less than 5 cents a view! We will work with you to build a campaign that is budget-friendly.
Does Programmatic Buying Get Results?
Case Study: Transportation and Recruitment
We first jumped on programmatic buying for the trucking company we do recruitment marketing for when a Colorado trucking company closed their doors and we wanted to reach those drivers who had been displaced. Using this method, our ad received 8,983 impressions and 1,121 views. But we all know that the online metrics are only part of the equation. That same month, the company had a record month for hires, nearly doubling their monthly goal.
Connected TV: 13,337 Views $850 ($1 = 15½ Views) Agriculture + Political + Geo
Web – Mobile: 84,827 Views + 610 Clicks $2,450 ($1 = 34½ Views) Political + Geography
Banner: 507,753 Impressions + 424 Clicks $1,950 ($1 = 260 Impressions) Pol + Geo
Connected TV: 76,406 Views $4,000 ($1 = 19 Views) Omaha and Lincoln Only
Web – Mobile: 172,976 Views + 763 Clicks $6,250 ($1 = 27½ Views) Omaha & Lincoln
Banner: 70,493 Impressions + 121 Clicks $500 ($1 = 141 Impressions) UNL Campus
Connected TV: 30,359 Views $2,000 ($1 = 15 Views) Lincoln Only
Banner: 199,307 Impressions + 168 Clicks $1,000 ($1 = 199 Impressions) Lincoln
TYPES OF PROGRAMMATIC BUYING
Spotify, iHeart Radio, Stitcher, CBS Radio, Deezer, Slacker Radio, Podcast One, Radio.com
Access to 530+ Channels across OTT such as:
ESPN, FX, HGTV, CNN, FOX News, Food Network, AMC
Amazon Fire TV, Android TV, Apple TV, Roku, ConnectedTV, Dish Digital TV, Nintendo Switch, Playstation 3, Playstation 4, Xbox 360, Xbox One, Chromecast
DISPLAY & MOBILE
Websites, Mobile, Apps