We’ve seen holiday campaign after holiday campaign. While we’ve seen A LOT in our day, there are a few concepts that stick out to us. If you want to stand out this season, we recommend incorporating these elements into your next holiday campaign…
Elements of Holiday Marketing Campaigns
We’d be lying if we said we didn’t feel a rush of excitement when holidays roll around. The holiday season comes with so much anticipation, it’d be silly not to play into that. Create some excitement for your customers leading up to the holidays (or the big sale) by designing holiday-themed webpages, unique hashtags, or a Christmas countdown!
Google: Santa Tracker
The Santa Tracker by Google has been a holiday staple since 2004. This fun website lets kids (and adults, too) follow Santa’s gift-giving journey, which plays into the excitement and anticipation as Santa’s sleigh moves closer and closer! This campaign intertwines the youthfulness of the holidays while highlighting its map services in an entertaining and interactive way.
If shoppers don’t feel some type of urgency, they may never make a purchase. Promotions that have a timeframe attached to them tend to do better than those without. It puts pressure on the consumer to decide at that very moment. Use phrases like “Today Only,” “Offer Expires,” “Last Chance,” and “Limited Time” to express a sense of urgency.
Target: Save on Trees
In this specific Target ad, you can see that the store had an unbeatable deal of 50% off trees. To make it even more intriguing, they tacked on a sense of urgency by stating “lasts four days” and “four days only.” This gets customers in the door quickly because they know the sale won’t be lasting long!
As consumers, we are programmed to make the most out of the holiday shopping season. So, your marketing campaigns should remind consumers of this memorable time of year. Use classic color schemes, characters, and songs to get your audience in a cheerful mood. Think about designing a special holiday webpage, social media posts, or even putting a holiday spin on your logo or products.
Starbucks: Limited-Edition Red Cup
The red cup has made itself quite recognizable in the past few years. Customers who brought in their red cups got 50 cents off their holiday beverages from November through January. This campaign was irresistible for customers for many reasons. Just to name a few: it’s reusable, a great deal, and festive! And, it seems as though the red cup isn’t going anywhere, as Starbucks has brought it back year after year.
4. User-Generated Content
Word travels quickly in this day and age of social media. Encouraging your customers to post about their experience online is one of the fastest ways to grow your business and boost awareness. Because who doesn’t want to take part in the fun that they see their friends and family posting about!
As we all know, Black Friday is one of the biggest shopping days of the year, so when REI, an outdoor equipment retailer, chose to close their stores for Black Friday, it was quite shocking. Instead of getting caught up in the rush of Black Friday, REI encouraged its employees and customers to enjoy the outdoors with their unique hashtag, #OptOutside. Social media users from around the world embraced this hashtag by posting their own nature pictures, which created loads of user-generated content for REI. This hashtag not only reflected REI’s stance on the holiday, but it aligned perfectly with the purpose of their outdoor equipment brand.
Before you launch your holiday campaigns, make sure they pay off in the long run. Think about how you will create a lasting connection with your customers to keep them coming back all year round. Consider collecting contact information, asking for feedback, and creating a customer loyalty program.
Sephora: Beauty Insider Benefits
Sephora customers who were members of their Beauty Insider loyalty program received exclusive discounts based on how much they spent during that year. They have three tiers: Insider, VIB, and VIB Rouge. Depending on which tier you land, you could receive a dollar savings offer up to $25 at the end of the year. Great deals like this help keep customers coming back for more!
6. Spreading Holiday Cheer
Christmas is the most magical time of the year, so why not show your customers that anything is possible. Spreading holiday cheer could be as simple as sending a letter, paying for someone’s coffee, surprising someone with a gift, or even donating time or money to a local charity or cause. It’s kind gestures like these that make Christmas so special!
Macy’s – Believe
Since 2008, Macy’s has teamed up with Make-A-Wish to spread holiday cheer through a letter-writing campaign called “Believe.” In this campaign, believers of all ages can send letters to Santa in-store or online. For every letter collected, Macy’s pledged to donate $1 to Make-A-Wish to help grant wishes for children with critical illnesses. Macy’s has donated more than $19 million to Make-A-Wish through this campaign, which means they have been able to help grant more than 14,500 wishes and impacted nearly 3 million people!
The next time you’re planning a holiday campaign, think about how you can add some cheer to the season. It might be through one of these marketing elements! What are some of your favorite holiday campaigns? Let us know on our social media!