As of last year, the average internet user spent 1.72 hours per day on social media sites. For marketers, almost two hours of social media usage means almost two hours of message flow to and from consumers. It would be silly for brands not to capitalize on this opportunity because, if nothing more, it’s how we spend 1/12th of our days.
The social media landscape, however, is vast and can often be overwhelming or confusing to those using it to promote their business. First of all, the number and variety of platforms your brand can exist on are fairly vast; Facebook, Twitter, Instagram, Pinterest, and many, many others. But simply existing on these platforms isn’t going to do much good; each account must post relevant, captivating content that is released on a consistent time schedule and reaches users at appropriate times. The social media strategy equation is long and complicated, and when done incorrectly, can make your business appear disorganized, unprofessional, or worse, irrelevant.
So how does one solve this intricate social media riddle?
There isn’t a clear-cut answer − it really just depends on the business’s marketing goals. There are guidelines, however, and the biggest thing to remember is to focus on content rather than avenues. What does this mean? Many businesses feel they need to be on every social media platform in order to reach their audience, but that’s not the case. What’s more important is to produce really awesome, engaging content to give life to the platforms you do utilize. Attempting to maintain a dozen different social media accounts is difficult, and often times your message can become inconsistent or unclear. A better plan of attack is to do some research and decide on a select few platforms in which you can really focus your efforts. Quality over quantity, folks.
Social media has the potential to either enhance or seriously discredit your brand. You may hold the, “how hard can it be to run a Facebook account?” belief, but in reality, it involves more strategy and effort than you might think. Let the experts at Transformation take hold of your social media accounts to revamp your business and connect with your customers!