We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy marketing. The Super Bowl is not only known for football, but for […]
In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials. Generation X: 1965 – 1980 Stuck between the disruptive and huge Baby Boomer and Millennial generations, […]
One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]
