You’ve heard that social media marketing is critical for driving engagement and boosting your online presence, so it’s natural to think the more, the better. If one Facebook post brings in one new customer, then 100 would bring in 100, right? While that might sound like a foolproof strategy, you should not overpost on social […]
We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy marketing. The Super Bowl is not only known for football, but for […]
In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials. Generation X: 1965 – 1980 Stuck between the disruptive and huge Baby Boomer and Millennial generations, […]
