marketing to different generations

Marketing Strategies by Generation: Part II

In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials. Generation X: 1965 – 1980 Stuck between the disruptive and huge Baby Boomer and Millennial generations, […]

Granddaughter Showing Grandfather Tablet, Part Of Grandparent And Grandchild Passing Time Together Set Of Illustrations

Marketing Strategies by Generation: Part I

One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]