Your logo says a lot about your company. If well-executed, your logo can become an essential part of your company’s image for your audience. Examples abound, from McDonald’s famous golden arches to Coca-Cola’s trademark red and white cursive script. Newer brands have more flexibility but far less recognizability. Creating the right logo and marketing materials is all about securing customers’ attention. One of the simplest but commonly overlooked aspects of marketing is color.
If you’ve been in the business world for very long, you’ve heard people talk about brand identity. Brand identity refers to your company’s outward expression. This includes your brand’s entire visual appearance, down to the typography you use in your marketing campaign. Your brand identity is meant to appeal to your customers’ senses. Let’s take […]
Monitoring and adapting to trends is key to staying relevant in the fast-paced business world. You know the right trends can help you reach new customers and make more sales. You do have a concern, though. You are worried about adapting to new trends while keeping your branding consistent. This might seem impossible, but you […]