marketing to different generations

Marketing Strategies by Generation: Part II

In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials. Generation X: 1965 – 1980 Stuck between the disruptive and huge Baby Boomer and Millennial generations, […]

Press Release Writing Tips

Quick Tips for Writing a Press Release

Press releases are a great tool for publicizing marketing strategies. While marketers will only write them on occasions, press releases work particularly well with events, such as fundraisers, charities, and grand openings I have been on both sides of this ball; when I was a reporter in college and now as a content marketer. I […]