Granddaughter Showing Grandfather Tablet, Part Of Grandparent And Grandchild Passing Time Together Set Of Illustrations

Marketing Strategies by Generation: Part I

One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]

Press Release Writing Tips

Quick Tips for Writing a Press Release

Press releases are a great tool for publicizing marketing strategies. While marketers will only write them on occasions, press releases work particularly well with events, such as fundraisers, charities, and grand openings I have been on both sides of this ball; when I was a reporter in college and now as a content marketer. I […]