Deciding which social network is best for business is a necessary part of constructing a social media campaign. Today, we’ll talk about some of the factors to consider when deciding whether Instagram or Facebook is better for your business.
In the wake of the Facebook data scandal and the GDPR, one of the areas this blog has attempted to cover and update readers on is the butterfly effect that will follow. One of these outcomes has already surfaced as Instagram ad spend is on the rise. The increase in ad spend on Instagram, a […]
The marketing industry will reach a new milestone in 2019, as digital ad spend is expected to surpass traditional forms of media. According to figures published by eMarketer, U.S. ad spend will hit $238.82 billion, with digital spend accounting for 54.2 percent of the market. (1) The researchers expect digital spend will hit $129.34 billion […]