The recent documentaries on the Fyre Festival have sparked a conversation in the marketing community on influencer marketing: How has it changed and is it a sustainable marketing direction? What is influencer marketing? Influencer marketing is a marketing strategy...
It’s been years since the debate about social media was settled — marketers now think that it is a vital tool for advertising in the 21st century. Any business worth its salt knows that it needs to have a strong, active social media presence. For different businesses,...
When you are developing a marketing strategy for your business, you probably look at several different options for reaching your audience. Between print, social media, traditional media, and the big world of online marketing, there are a lot of things to take into...
This is blog 3 of our blog series “4 mistakes businesses make when building a new website”. Don’t miss the first part and second part of the series! Usually, waiting is a good thing; waiting in line for your coffee, waiting in line at the midnight premiere of that...
This is blog 2 of our blog series “4 mistakes businesses make when building a new website”. Mistake Two: Hiring a Non-Professional There is a never-ending list of cheap, un-qualified, non-professionals at your fingertips ready to build your website. While the people...
Building a website is exciting- well at least for some. For many it can be overwhelming. Partnering with a professional that will lead you through the process will help a great deal as does knowing how to avoid some of these common mistakes. This blog series will map...
There is no doubt that marketing has grown steadily more complicated. With the dawning of the age of the internet, there are many different avenues to be aware of: social media platforms, websites, content marketing, and so much more. With so many new options, you may...
Deciding which social network is best for business is a necessary part of constructing a social media campaign. For many businesses, it’s impossible to invest adequate resources into every conceivable social networking platform. Even many of the top companies...
Are you paying too much for “clicks”? Possibly. Are you familiar with Quality Score or Quality Index? If your answer is “No”, then you’re paying too much for your clicks… Up to 800% more than your competitor! Not to mention, you're probably getting half the qualified...