There is no doubt that marketing has grown steadily more complicated. With the dawning of the age of the internet, there are many different avenues to be aware of: social media platforms, websites, content marketing, and so much more. With so many new options, you may well wonder: Is email marketing even still relevant?
The answer, more likely than not, will surprise you: Email marketing is still enormously effective even in 2019. While the format has certainly changed, research shows that email campaigns remain one of the most effective marketing tactics your company can do. There are several reasons for this.
- Your Audience Is Already There.
We send an absolutely enormous number of emails. By 2022, we are projected to send 126.7 trillion emails every year. Most people consider email as a simple part of their daily routine. In fact, many people check their email before they even get up out of bed in the morning. Some 99 percent of individuals check their email on a daily basis, while others check their email dozens of times in a single day. The bottom line is that your audience is already on the platform…so why not utilize it?
It is this simple fact that makes email marketing still relevant in a world saturated by social media platforms. Emails have been and remain one of the most effective ways to engage your audience.
- It Is More Engaging Than Social Media.
You might think that social media sites are the best way to reach your audience. You are right in thinking that your company should have an active social media presence. But believe it or not, used correctly email has been shown to have higher engagement rates than social media platforms like Facebook and Twitter.
When people get an email in their inbox, they click on it, read the information, and then make a decision about the information that they have learned. This translates to an incredibly high engagement rate and a high rate of return for companies that use email campaigns.
- Email Marketing Is Targeted Marketing at Its Finest.
Advertisers worth their salt know that targeted ad campaigns are the most effective way of reaching an audience. Whether you are selling sports equipment to athletes or travel services to retirees, you know a campaign needs to reach the people who will potentially be interested in what is being advertised. This is the most effective and efficient way to market any product or service.
Email marketing campaigns are a prime example of this. By running targeted email campaigns that put ads directly into the inboxes of potentially interested parties, you guarantee your business an audience that is ready to engage with your product.
- Customers Like It.
The final point about email marketing illustrates exactly what makes it so effective: Customers like it. They feel comfortable using email platforms and engaging with the ads and information that they see there. Studies have shown that many people prefer to engage with brands they follow via email rather than through other means. The customer may not always be right, but in this case, it would be wise for businesses to listen.
Email makes it easy for businesses to run highly targeted marketing campaigns, delivering their products straight to the people who are looking for them. Studies show that it continues to be extremely effective, and it is not showing any signs of stopping soon.
Interested in learning how running an effective email marketing campaigns can help your business? Give us a shout! Transformation Marketing has helped many businesses get on the path to email marketing success!