When you are developing a marketing strategy for your business, you probably look at several different options for reaching your audience. Between print, social media, traditional media, and the big world of online marketing, there are a lot of things to take into consideration. However, many businesses hear the words “paid ads’ and immediately dismiss them. Why pay for advertising, they think, when there are so many ways to reach your audience for free?
The reality is that there are many reasons to choose paid advertising for your business. When you are developing your marketing strategy, it is important not to dismiss paid advertising simply because it costs money. Doing so can have negative consequences on your business. On the other hand, investing in paid ads can mean earning back your investment and more.
So, what are the top reasons you should use paid ads for your business?
- You Reach Many Different Social Media Platforms for a Low Cost.When you use paid advertising, you can reach many major social media networks for a low cost. This means advertising on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest without breaking the bank.
Of course, the whole point of paid advertising is that it comes with a price tag in return for better results, so sometimes (depending on your budget) it’s best to own one platform with your messaging rather than spreading your budget too thin over multiple platforms. You should decide where you want your ad to be visible and how much you are willing to spend. The option to feature your brand on multiple platforms at once, however, is a powerful one in the world of advertising.
- You Will Have First Page Exposure on Major Search Engines.There is a widespread joke on the internet that no one visits the second page of Google unless they are desperate. People want to find what they are looking for on the first page of search results. That is where paid advertising comes in. When you search a term in Google, Yahoo, or Bing, you will see several different kinds of results come up. Some are organic results while others are sponsored.
Placing your company in the first five results on popular search engines is an example of pay-per-click or PPC marketing. Making sure your company appears at the top of search results means your website will get a higher amount of traffic. More click-throughs mean more potential business. That, in turn, means a return on your investment.
- You Can Test the Effectiveness of Your Marketing Campaign in Real Time.One of the most amazing tools available to you in the world of paid advertising is the ability to monitor campaign results and reactions. This means that you can see the metrics of your marketing campaign as you go. Demographics, audience reactions, and more are all available to you. You can see how well an ad campaign is being received or analyze the number of click-throughs you have accumulated. You will also be able to more effectively segment your audience based on a variety of different factors.
This is an amazing tool that should not be overlooked. Making an ad campaign is a long and time-consuming project. Being able to monitor your ad campaign in real time and adjust it in accordance with data and feedback means that you save time, money, and optimize each campaign.
There are many different options for advertising in the 21st century. However, you should never underestimate paid ads. These have the potential not just to bring you new customers but also to optimize each one of your marketing campaigns. This means your businesses uses its time and money more effectively.
At Transformation Marketing, we are well versed in the paid advertising realm. Our team is Google Adword and Google Analytic Certified, and have decades of experience with paid social ads. We know how to optimize a budget to get the best return and how to monitor and adjust as time goes on. In 2018, we increased our clients’ clicks by an average 300+ monthly, while decreasing their spend by an average of $900 monthly. You can be sure that when we say it all comes down to trust and results, we meean it!