Far too many business owners use the same marketing materials from one season to the next. That’s a huge mistake. Marketing campaigns become stale, and that prevents brands from reaching their target markets. You can reach more people by following some fall...
We love marketing revolutionary products! Especially ones that save lives and save companies money as well! ORIGOConnect® is the only system to scan the entire vehicle for mobile devices, alerting the manager and shifting all devices in that vehicle to "drive mode"....
Remember back in English class, when you thought you would never use the lessons your teacher went over in class? Fast forward a few years, and you spend your days writing copies for websites and creating blog posts. Now, you realize a single grammar mistake can cause...
You’ve likely heard marketers talk about the importance of online engagement, but you still aren’t sure what it means for your business. Do you really need to increase your engagement levels? What are the benefits? Find out why online engagement is so important for...
For better or for worse, your visuals define your brand. Visuals create brand recognition, and when selected correctly, these can inspire action. Picking visuals is normally one of the most difficult things a brand does. You can make the process much easier by...
Instagram Stories has revolutionized the social network. With Stories, brands can post videos and photos that disappear in 24 hours. Stories have high engagement and reach rates, and include some extra features that benefit brands. Discover how to utilize Instagram...
If you’ve been in the business world for very long, you’ve heard people talk about brand identity. Brand identity refers to your company’s outward expression. This includes your brand’s entire visual appearance, down to the typography you use in your marketing...
In 2018, we had the pleasure of releasing Lincoln Youth Football's new brand. This was an exciting year as they renamed, rebranded, and redid their website. We figured 2019 couldn't top it, but we were wrong. In 2019, we had the opportunity to release 3 new teams for...
We had the honor of filming and editing the Marketer of the Year and Corporate Marketer of the Year videos for the Prism Awards, put on by the Lincoln Chapter of the American Marketing Association. Getting the chance to interview these remarkable marketing...