In 2018, we had the pleasure of releasing Lincoln Youth Football’s new brand. This was an exciting year as they renamed, rebranded, and redid their website. We figured 2019 couldn’t top it, but we were wrong. In 2019, we had the opportunity to release 3 new teams for the league. The announcements included helmet mock-ups, press events, and big announcements on their social media and website. We really amped up the announcements, as did the companies sponsoring the teams, which led to thousands of people watching the pages as the announcements were coming out.
With a lot of hype around the announcements, we gained a lot of traction on their social media platforms right around the time their registration opened for the year. The release posts alone had a combined reach of over 17,000, a combined engagement of nearly 4,000, and a total of 84 shares. The publicity from these releases started their registrations out ahead of schedule, gaining them great traction in the first weeks of open registration. This jump-start at the beginning contributed to another very successful year, as we were able to exceed their registration goal for the second year in a row, seeing great growth in the organization where many other similar organizations are seeing a decline and some are even closing their doors. We are thrilled and honored to be a part of the growth the Lincoln Youth Football League has been able to see.