Which factors and elements are crucial to remember when tuning and updating your Search Engine Optimization? At Transformation Marketing we know there is a lot of different influences on your SEO, some small, some large, some complicated and some less. For that reason, we have compiled a list of what we consider to be the essential factors of SEO, in hopes that it will help you concentrate your efforts and move you closer to the results you are searching for.
Content. Content. Content.
We are not kidding when we say (and repeat) that having relevant and authentic content is what you should be most concerned about when working with SEO. Individuals are searching the web for specific information and it is important that you present them with that in an easy to understand way. Having well developed and relevant content will benefit your SEO in multiple ways, such as creating back links to your page when other creators find your info interesting, or getting new users to continue returning after just one visit because they liked what they read on your site.
Page Title.
Your page title is something fairly simple to develop; yet it holds a lot of power in SEO. A unique, descriptive, and concise page title helps both search engines, and the users of said search engines learn what your page is about and what it can offer. A well-developed title tag will reassure individuals that they are headed in the right direction when they click on your link.
Develop back links – to and from your site.
Organic and natural back links from trusted third-party websites can do a lot in establishing credibility and authority for your website. This relates back into your content in that if another creator agrees with or enjoys what you have to say, they will potentially back link to your site from theirs in a future creation.
Offline & Online Marketing work together.
To become fully immersed in SEO you must realize that the things you do online (blogs, social media, SEO) and the things you do offline (sales, word of mouth, ads) can have a direct affect on each other. When put to work together, these elements can help boost your sites rank, views, and visibility altogether.
Your rank is not owned.
After you have put in all the time and effort to establish a high ranking on the SERP know that this ranking is nothing you own, and nothing that cannot be diminished. Once your site lands a spot high on the SERP you must continually update your page to ensure its relevance and validity.
At Transformation Marketing in Lincoln, Nebraska, we have our eyes on the prize (the #1 spot on Google’s SERP). We know that this is no easy task to accomplish and there is a lot involved in reaching our goal. These five factors are always kept close to us as we continue to research and develop our SEO each day along with many, many other factors!