Facebook live videos have led to many new developments in the relationship between customers and their favorite brands. This makes creating a strategy for live broadcasts a smart branding idea for pretty much any business. It can seem intimidating to do live broadcasts, but there are many reasons to take the risk. Brands around the world are engaging their audiences in new ways, even when things go “wrong.” Business owners can sometimes underestimate the generosity of their target audience.
Properly using emojis and other types of shorthand can be very effective for businesses when done strategically. Emojis can be a productive part of your business’ advertising campaign that helps you connect better with customers. If used wrongly, emojis can be a turn-off for many. Knowing if and when to use emojis is as important as knowing how. In this article, you will be introduced to the basics of using emojis in your social media campaigns to best connect with your audience.
As marketers, we know that the industry is ever changing. An effective strategy two years ago might be ancient today. For instance, data from social media sites like Facebook made a tsunami in the marketing industry. But those days are probably a thing of the past due to the social site’s own missteps—consumers are skeptical […]