Google Ads certifications are professional accreditations offered by Google. Google provides certifications to individuals for showing their skills in both basic and advanced Google Ads skills. These certifications let individuals show potential business prospects and employers that Google recognizes their expertise in online marketing. Google offers its certifications through its Skillshop online training platform. These certifications are provided to individuals at no cost.
Making this decision is tough because determining which metrics and reports are most important depends on each individual business. Despite this difficulty, there are some factors that practically every Analytics user should keep an eye on, especially newcomers. In this article, we will unpack the three key things to look at in Analytics for beginners. One of the major benefits of Analytics is that it lets you use your Dashboard to see data at a glance by porting in individual reports. Using this feature makes it much easier to keep track of important metrics.
The first website was published in 1991, but search engine optimization (SEO) didn’t come into existence for several more years. Most marketers agree that it got its start around 1997. In the early years, SEO was like the Wild West. Marketers used black hat tactics to drive traffic to their websites and didn’t always deliver […]