Blackstone Certified came to us with a concept of superheroes and an idea of what they wanted in the video, but how are you supposed to get from an idea to a final project? Storyboarding. This video was the kick-off to Blackstone's new program to help contractors gain...
When businesses first start out, there's a lot of attention placed on finding a niche market; attracting customers; establishing a brand; and creating a website, advertising materials, and marketing plans. In the beginning, much of what's done addresses immediate...
Are you a small business owner trying to compete with larger companies? Competing against larger, more established companies can be hard for smaller businesses that lack the money or workforce that many larger companies have. Not only do larger companies often have...
It's no secret that incorporating photos and other types of media makes your social media posts appeal to wider audiences, but what if you're unsure how to create your own eye-catching photos? Fortunately, technology has evolved to the point where an individual no...
There are many valuable marketing tools available if you know where to look, but what about Facebook? Are there still benefits to using Facebook as part of your company's overall marketing plan? The short answer is yes. Despite all the other social media platforms...
Digital marketing has come a long, LONG way over the past several years. From email marketing campaigns, to analytics that can track data on website visitors, to social media tools, businesses have more ways than ever before to reach their existing and potential...
As a business owner, you're probably already aware how much value a marketing director can bring to your company. For those who don't know, marketing directors are responsible for managing your company's marketing plan, which itself can play a big role in the overall...
“Transformation” has been an important word throughout my life. In my personal life, I have grown, learned, changed, and transformed from my youth into the professional I am today. In design, I’ve learned how to transform ideas and concepts into brands, websites,...
Nowadays, more and more companies are establishing an online presence by setting up social media pages and entire websites geared toward promoting their services and products. By establishing an online presence, businesses are able to remain competitive while engaging...