As a business owner, you’re probably already aware how much value a marketing director can bring to your company. For those who don’t know, marketing directors are responsible for managing your company’s marketing plan, which itself can play a big role in the overall success of the company. That said, even small businesses can benefit from hiring a marketing director so they can have a designated individual responsible for tracking how the competition is doing and determining what is trending among their target audience(s). Marketing directors are also often tasked with staying up to date on research and information that can directly impact a company’s services or products. In addition, there are many other responsibilities a marketing director typically carries out, including the following:
- Promoting the sale of company services and products to the appropriate audiences (be they existing or prospective) while establishing strong relationships and credibility in the industry to optimize sales, savings, and market share.
- Promoting the company’s goals and mission statement to offer superior customer service.
- Supervision of all marketing and some sales tasks, including sales and profitability, purchasing, reporting, inventory, maintenance, service, and any other duties assigned by upper management.
- Supervising marketing team and promote teamwork.
- Staffing the marketing department with proactive and motivated individuals.
- Supporting employee growth within the company and guiding employees to abide by and respect company policies.
- Establishing and communicating goals and results to team members and other employees to foster company-wide growth.
- Updating job descriptions for all marketing-related positions.
- Reviewing existing job details of current employees and making adjustments as needed for the benefit of the company.
- Recruiting and hiring any seasonal and/or temporary employees as needed.
- Fostering employee growth via orientations, annual meetings, performance reviews, and training when needed.
- Ability to communicate product and service instructions to customers.
- Scheduling regular maintenance for any marketing department equipment and facilities.
- Coordinating and assisting individual department managers with developing marketing plans.
- Coordinating company-wide advertising.
- Reviewing marketing activities with upper management to ensure every member of the team is on the same page. This can include sales calls, market share reports, strategy reviews, sales analysis, and any upcoming marketing plans or campaigns.
These are only a few of the roles and responsibilities listed in many marketing director job descriptions. At the end of the day, there is no denying the benefit that hiring a marketing director can have on a business. Without one, managing simple and complex marketing tasks can become overwhelming for someone who is also juggling other roles. Fortunately, that type of juggling is our specialty here at Transformation Marketing – if you’re looking to take your marketing to the next level, give us a call!