Is Facebook Still Important in Marketing?

by | Jun 5, 2018

There are many valuable marketing tools available if you know where to look, but what about Facebook? Are there still benefits to using Facebook as part of your company’s overall marketing plan? The short answer is yes. Despite all the other social media platforms springing up left and right, Facebook is still considered one of the best platforms for businesses, large and small, to market their products and services to their customer bases. Let’s take a look at a couple of the reasons why Facebook continues to play an important role in marketing.

Boost Brand Awareness with a Facebook Business Page

One key feature setting Facebook apart from other platforms is that it offers users the ability to build business pages to help market their products and services. In addition, these business pages also act as a great way to boost brand awareness and connect with existing and potential customers via link sharing, posting engaging content, and sharing images designed to attract viewers and website visitors. Like the homepage of a business website, a Facebook business page lets visitors know who you are as a business and what you have to offer.

One thing to remember when creating your business page is to keep it relatable and easy to read. Whether you’re posting videos, blog posts, pictures, or other types of content, keep your audience in mind when deciding what to post and what not to post.

Facebook Advertising Is a Powerful Tool

If you’re new to advertising or simply looking for a convenient way to incorporate advertising into your marketing plan, then give Facebook ads a shot. Facebook as a whole offers its own type of advertising via Facebook ads, otherwise known as Marketplace ads. These ads often include content copy with click-through links that direct visitors to a business website, Facebook app, or Facebook page.

By incorporating Facebook ads into your marketing strategy, you will likely see an increase in website traffic, and as an added bonus, you can customize ads to target specific customer groups. In addition, Facebook ads make it easy to track and measure how effective and popular the ads are thanks to the built-in performance measurement features.

Facebook ads and business pages are two of the most beneficial features your business will have access to once you incorporate Facebook into your marketing strategy. Simply put, if you’re looking for a way to increase likes, engage with customers, boost brand awareness and profits, and more, then Facebook is the social media platform for you.

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