We get a lot of people who ask, “Isn’t my logo my brand?” I say… Your logo is to your brand as advertising is to marketing. What? You’re a little confused on that, too? Okay. Maybe that’s a good blog for another time.
Well, let’s put it this way… If your brand was a football team, your logo would be the quarterback. He may very well be the most valuable player on your team, but if you send him in alone, you’ll never win the game.
Your logo is a huge part of your brand, but your company should have a look, sound and feel that in time, people should recognize without having to see your logo with it. Everything that comes from your company should have your name written all over it without actually having your name written all over it.
Whether it’s a jingle, motto, mission statement, font, color or design, there should be several combined elements that go into identifying your company or organization.
So, how do you do this? You can start by creating a brand guide and following it! (See our brand guide blog) Take these guidelines into consideration every time you create something for your company whether it be a designed ad or flyer, a TV commercial, a radio ad or a simple memo. Whether you can see it, hear it or both, it should scream your name (again, without actually screaming your name).
So, now that we have covered all of that, do you know who is amazing at this whole brand thing? You guessed it! Transformation Marketing is! Call us!