Vector of store front with awning and open sign

Experiential Marketing: How Netflix Just Won With Gilmore Girls Pop-Up Shops

Thanks to the help of social media and things “going viral,” companies are hopping on the experiential marketing bandwagon like no other. Experiential marketing is a type of advertising that aims to get consumers to physically participate and interact with a brand. We’re sure you’ve seen them before; a coffee shop nightmare to promote Carrie, […]