If you have your own business, you already know how tough it is to organize your marketing efforts. The difficulty of running your own marketing campaigns is what leads so many business owners to hire their own marketing directors. Marketing directors play an important role in assembling, managing, and coordinating your company’s marketing efforts. But just what does that look like on the practical level? What is the role of a marketing director? And what difference can having one really make for your business?
Social media marketing plays an instrumental part in modern brand-building. This is one industry standard that can’t be emphasized enough: if you run a business in the modern market, you need a social media presence. It doesn’t have to be big and flashy, but it needs to be smart, substantive, and effective. For entrepreneurs with little or no experience in social media marketing, this can seem daunting. In reality, the foundation of a social media marketing strategy is pretty straightforward.
Your logo says a lot about your company. If well-executed, your logo can become an essential part of your company’s image for your audience. Examples abound, from McDonald’s famous golden arches to Coca-Cola’s trademark red and white cursive script. Newer brands have more flexibility but far less recognizability. Creating the right logo and marketing materials is all about securing customers’ attention. One of the simplest but commonly overlooked aspects of marketing is color.