The internet is full of advertisements. Some ads miss the mark, while others inspire consumers to make purchases and spread the word. Check out the most popular online ads and see why they worked. Then use some of the same strategies to take your marketing campaign to...
You buy a beautiful cabernet sauvignon, with the instructions that the wine will improve over time. You know you should put it in your cellar, but you uncork it instead. You are too excited to wait, and surely, it will be good enough, right? You take a sip and spit it...
Problem: After opening a 3rd Lincoln location, Complete Family Dermatology was needing to get the word out, as it was struggling to pick up momentum at the location right off the bat. While they had only been at the new location for a few months, they were having to...
Since the days of Myspace, social media users have asked a burning question. “How can social networks make money?” Social networks are free to use, have the option for anyone to build pages, and an opportunity to interact with users. How can these networks stay afloat...
You know that digital marketing can help you reach and nurture potential customers. There is just one problem: your online presence isn’t where it needs to be. You know you aren’t getting the most out of your digital marketing campaign, but you aren’t sure what to do...
Your organic marketing campaign is in place, and now you are ready to use paid ads. You know paid ads can reach people quickly, but you aren’t sure where to begin. Start by learning about the different types of paid ads, then you can dive in and begin your first...
The first website was published in 1991, but search engine optimization (SEO) didn’t come into existence for several more years. Most marketers agree that it got its start around 1997. In the early years, SEO was like the Wild West. Marketers used black hat tactics to...
Monitoring and adapting to trends is key to staying relevant in the fast-paced business world. You know the right trends can help you reach new customers and make more sales. You do have a concern, though. You are worried about adapting to new trends while keeping...
You’ve heard that social media marketing is critical for driving engagement and boosting your online presence, so it’s natural to think the more, the better. If one Facebook post brings in one new customer, then 100 would bring in 100, right? While that might sound...