You’ve heard that social media marketing is critical for driving engagement and boosting your online presence, so it’s natural to think the more, the better. If one Facebook post brings in one new customer, then 100 would bring in 100, right? While that might sound like a foolproof strategy, you should not overpost on social media. Posting too much on social media can cause some serious problems for your business.
First, let’s look at how often you should post on social media, and then the problems that will occur if you post too often.
How Often to Post on Social Media
As a general rule, you should post on Facebook one time a day. You can post on Instagram 1-2 times a day, and LinkedIn once a day. You can post more on Pinterest and Twitter. For Pinterest, do not exceed 11 pins a day. On Twitter, you can tweet up to 15 times a day, but make sure the posts are spaced out.
Now let’s look at what will happen if you exceed these limits.
- Lose Followers
Your fans and followers are interested in your business. That’s why they follow your page. They are also interested in their friends and family members and want to see their posts as well. If they are overwhelmed by your posts every time they log into Facebook or check out Instagram, they’ll get annoyed. Many will choose to unfollow your profile, so they don’t have to spend all day every day looking at your posts. Overposting is a fast way to lose your following and turn off your customer base, so limit your posts.
- Lose Customers
When people stop following brands, they don’t just leave them on social media. They often stop shopping at their establishments as well. The relationship is severed once they hit the “Unfollow” button. If you post too much, you could end up losing revenue. That’s reason enough to limit the number of social media posts you make each week.
- Lower Your Organic Reach
Facebook analyzes engagement and chooses which posts to display in news feeds. If your posts cause you to lose followers, Facebook will realize you aren’t adding value so it will reduce your organic reach. That, in turn, will make it more difficult to engage your followers.
- Post Less Valuable Content
You’re busy running your business so you can’t come up with lots of valuable social media posts each day. The more you post, the less valuable your content will become. On the other hand, if you limit your posts, you can create engaging content that will help your followers. Providing value is an excellent way to win at social media marketing.
- Waste Time
You never want your marketing efforts to be time-wasters. Effective marketing strategies are optimized to get results. The best strategies do not waste your time. Instead, every single technique is used to drive results and reach goals. However, if you’re posting too much on social media, you are wasting time that you could use for a more effective strategy.
You could write a killer blog post or update your website with new information. You could even spend time refreshing your brand or connecting with influencers. Instead of overloading your social media channels with updates, create valuable posts and use the rest of your time to work on other marketing strategies. Then you will get the results you want.
Develop a Smart Strategy
Create a smart posting strategy for your social media accounts. Post on a regular basis, but don’t overdo it. That way, you will benefit from social media instead of running into issues.